the Centennial, while facilitating corporate support. Henry Schein and their local team members will be engaging with Section representatives interested in planning joint regional events, while making a major contribution to the Centennial activities leading up to and including the events in Nagoya, Japan. The College was the subject of an interview on “ScheinChats”, which was approaching 9,000 views as of the time of publication. This video presents many of the key talking points when discussing the College. Spreading Centennial Story As Director of Communications, I can tell you unequivocally that the Centennial has been a wonderful attraction point for promoting the College. The attention we garner because of the seminal achievement of reaching 100 years as an organization is a milestone that bolsters fulfilling our strategy of telling the amazing story of the College, its Core Values and humanitarian/educational initiatives to the media and public personalities throughout the world. Feature articles and interviews have appeared in publications in many countries and languages. One very well-received article titled with our branding statement “Honoring the World’s Leading Dentists Since 1920”, published by Dental Tribune and distributed to its readership of 600,000, contains excellent talking points and a general explanation of the College. This article is a recommended resource in explaining the College to those not familiar with our organization. The new Centennial website is online, and the countdown clock is running. Here is where you will find the latest news and information on all things Centennial. We have built in user-friendly modules and platforms to enable better viewing on all devices, especially automatic resizing without loss of content on smaller mobile devices. You can reach the website directly at ICD100.org, or from the College website by clicking on the tab “ICD100”. Don’t miss the new original soundtrack on the updated video created specifically for the Centennial by a well- known Milanese composer. The music is copy protected via YouTube, which restricts downloading without pay- ment, meaning that should the song independently be- come popular and downloaded, the College will receive partial compensation. CLICK HERE to listen to the stirring and inspiring soundtrack while viewing the updated video. The MOU with Henry Schein Inc. represents a major step forward in the already-growing relationship between Henry Schein Inc. and the ICD. Henry Schein Inc. was awarded the top-tier position as our Centennial Partner in collaborating with the College to promote and market The Centennial Goes Online and in Full Countdown Mode in Preparation for 2020 Dov Sydney College Editor | Director of Communications General Chair College Centennial Committee Henry Schein Inc. Named “Centennial Partner” ICD100.ORG is the comprehensive resource for all things Centennial. Click Photo STEVE KESS with Dov Sydney appearing on “ScheinChats” received over 9,000 views. CLICK VIDEO ICON JOURNAL OF THE INTERNATIONAL COLLEGE OF DENTISTS CENTENNIAL UPDATE 12 JOURNAL OF THE INTERNATIONAL COLLEGE OF DENTISTS